Last week, in Milan, saw the biggest Motorbike show take place and gosh did we know it. Walking around the massive complex certainly was exhausting. It’s well worth the visit though. Comfy shoes were at the ready!
EICMA is one of the most important and successful trade fair events within the 2-wheel sector, with the exhibition having over 100 years of history. It is where manaufacturers of the Motorbike world reveal their latest and greatest models for the year ahead. There are several elements that make this annual trade show one of the most visited events in the world for the Motorbike industry. Numerous product innovations, international press conferences, technical workshops, the presence of world-class drivers and representative figures as well as seeing all the action in the outdoor Moto Live area. You also get to see lots of spectacular bikes that the only time most of us will probably get to sit on will be at events like this.
We were there to support our partner, MV Agusta and we were impressed. Their stand looked amazing and the bikes even more so. We were so pleased to see the turnout, the MV stand seemed the busiest one there, every day! We’d like to think it wasn’t just because of the free apples they were giving away 😉
We’ve added some photos of our favourite finds at EICMA to our social media so go check them out if you’re a 2-wheel fan. We’ll be adding more this week as there were so many to choose from. If you attended the show don’t forget to share your favourites with us on Instagram @paddockzone. We’d love to see them and I’m sure we missed a few things!